Rita’s Italian Ice & Frozen Custard has officially opened in Breton Village, and if you haven’t been yet, it’s worth the stop. Known for its huge menu of Italian ices, custards, gelati, and more, Rita’s is all about delivering what they call Ice, Custard, Happiness—and now that happiness is available right here in Grand Rapids.
It’s More Than Just a Treat
At Rita’s, serving dessert is about more than scooping something sweet. It’s about making memories. Whether you’re celebrating something, marking a tradition, or just need a pick-me-up after a long day, Rita’s is designed to be the kind of place you return to—not just for the flavors, but for the feeling.
Each shop is locally owned and operated by someone from the community. Their Italian Ice is made fresh every single day, and the rotating menu includes over 95 flavors. And yes—they give away free Italian Ice every year on the first day of spring. That’s been a Rita’s tradition for more than 25 years.
What’s on the Menu?
There’s a lot to choose from. Rita’s is best known for its Italian Ice, with flavors ranging from classics like Cherry and Lemon to more adventurous picks like Zombie’s Blood, Nerds Grape, Mango Peach, and Sour Patch Kids Watermelon.
You’ll also find:
- Cream Ice – a rich, creamy version of ice with flavors like Brookie Dough, Strawberry Cheesecake, and Pumpkin Pie
- Frozen Custard – thick and smooth, available in options like Chocolate Salted Caramel, Pistachio, Pumpkin Cold Brew, and dozens more
- Hand-Scooped Custard – layered with toppings and dessert-inspired mix-ins like Tiramisu, Reese’s Peanut Butter Mudslide, and Cookie Monster
- Gelati – Italian Ice layered with frozen custard
- Blendini – Italian Ice blended with custard and toppings
- Concretes, milkshakes, ice blenders, and take-home quarts to keep the treat party going
Where to Find It
You’ll find Rita’s in Breton Village, surrounded by local shops and restaurants. It’s a convenient stop whether you’re out running errands or planning a treat outing with friends or kids.
With a fresh-made menu, friendly staff, and a mission built on happiness, Rita’s brings something new—and sweet—to the Grand Rapids dessert scene.
@smallegan Rita’s is bringing a new type of dessert to Grand Rapids 🙌 #grandrapids #sweettreat ♬ What You Know – Two Door Cinema Club